YouTube Premium’s latest price hike may cost it more than a few subscribers, survey suggests

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YouTube Premium’s latest price hike may cost it more than a few subscribers, survey suggests

Credit: Joe Maring / Android Authority

YouTube Premium is one of those subscriptions plenty of people reluctantly pay for because, once you get used to it, the idea of going back is tough to take. No ads, background playback, downloads, YouTube Music — it’s easy to see why it ends up feeling essential for users, even if you resent the monthly deduction on your bank statement. That’s probably why Google felt able to enact the latest YouTube Premium price increase in the US without losing too many subscribers, but we wondered what the reaction would be. We figured it was worth asking readers whether this was the point where they’d finally had enough.

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Source: YouTube Premium’s latest price hike may cost it more than a few subscribers, survey suggests