Head of Sales & Marketing at Blue Pearl Consulting Services

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Head of Sales & Marketing at Blue Pearl Consulting Services

Blue Pearl Consulting is a boutique management consulting firm with a focus on helping businesses achieve sustainable competitive advantages. Mission:

To be fanatical about solving problems and delivering superior solutions to our clients that maximize bottom line results.
Vision:

To be the go-to trusted partner for our clients, providing strategies and actionable solutions that position them for sustainable growth.
Values:

Integrity - We do the right thing, without compromise and without regards to consequences.Job Description


Formulating and articulating the Strategic plan for Sales growth and other revenue streams to maximize income to achieve the Company’s objectives with Collaboration with the Head of Sales.
Promotion and institutionalization of positioning firm as the premier Real Estate company in Nigeria and the firm umbrella brand as a top-of-mind brand in the real estate industry in Nigeria, and generate demand for all company real estate products and construction.
Branding, packaging, and messaging Real estate products and services, building brand awareness to ensure that the Company’s real estate products are market-leading products, for effective demand and looking at the commercial potential of products and services, identifying markets target audiences and maximizing exposure to these groups with a compelling buy pull strategy.
Overseeing Product definition, Product differentiation, Market segmentation, and positioning and developing Marketing and Communications Strategies and Coordinating implementation via social media marketing, TV, search engine marketing, telesales, e-mail marketing, direct mail, trade shows, exhibitions, promotional events, etc. and managing the company's websites, to effectively market and sell all the company’s real estate products.
Preparation of the Company's Sales and Marketing Budgets and driving performance to achieve the Sales budgets, and Controlling the Marketing & Selling Expenses, to achieve approved budgets for the realization of Company's margins and achievement of its Earnings objectives.
Conceive or identify Products & services to be sold to the market or adapted from Products & services and of the company, liaising with Consulting and Construction Divisions, to define the “products” and refine products for sale to pre-identified target audience to meet an existing need/demand.
Providing support, motivation, and direction to the Sales organization to execute marketing models, marketing promotions to stimulate sales, and pursue new sales channels and partners for the prompt delivery of Sales to achieve Sales targets.
Evolving Pricing strategy for real estate products, using Key Selling points such as quality, views, heights, location, target market, and other desirable features to determine optimal Sales prices based on market conditions and cost of production/profit targets.
Manage buyer/client payment plans, credit terms and liaise with the Finance department to ensure timely collection of sales proceeds from customers.
Conduct market research, control survey and do competition analysis to identify customers’ requirements and loyalty, evaluate trends and continually monitor our market share in those markets, innovative products and offers to constantly sniff out new opportunities for our products and services that are outside-the-box.


Educational Qualification and Experience


B.Sc. plus M.Sc Degree in Social Sciences or Management
Minimum of 7 years’ experience in same role in the real estate industry or other related industry.
Must not be below 38 years of age.


Required Skills / Attributes:


Good oral and written communication skills
Evidence track record of leading a successful sales team
Good team player and excellent people skills
Good interpersonal skills, people management, and negotiating skills
High awareness of quality issues and attention to details
Strong sense of professionalism, integrity, and sound judgment and tact
High level of sincerity and honesty with a pragmatic and proactive approach to business
Ability to stay calm under pressure
Strong organizational skills, Solution and service-oriented
Ability to maintain confidentiality
Good understanding of market research techniques, data analysis, and statistics methods
Proficiency in the use of Enterprise-Wide Applications, such as SAGE or SAP, MS Office, and other marketing software (e.g., CRM).
Source: Head of Sales & Marketing at Blue Pearl Consulting Services