Even the biggest names in smartphones are struggling with sagging global demand

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Even the biggest names in smartphones are struggling with sagging global demand

Credit: Robert Triggs / Android Authority

• According to a new report, the global smartphone market grew only by 0.2% in the first quarter of 2025.


• This is the third consecutive quarter that growth has slowed down.


• There are notable declines in demand in markets that had previously shown strong momentum over the past year.

With the first quarter of 2025 over, we’re now seeing reports about how the major brands in the smartphone market fared against each other globally. In addition to understanding how these brands stack up, we’re now also getting data about the state of the overall industry. It appears the smartphone market is still growing, but maybe not as much as analysts predicted.

New data from Canalys states that smartphone shipments worldwide reached 296.9 million units in Q1 2025. As a result, the global smartphone market only saw a growth of 0.2%. According to the report, this is the third consecutive quarter that global smartphone market growth has slowed down.

Source: Even the biggest names in smartphones are struggling with sagging global demand