Apple Announces iPhone 11, iPhone 11 Pro, and iPhone 11 Pro Max

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Apple announced today the 2019 iPhone lineup consisting of three new models, iPhone 11, iPhone 11 Pro, and iPhone 11 Pro Max.

The next generation iPhone lineup is here, starting with the iPhone 11, which follows on the footsteps of the popular iPhone XR announced last year and offers the same gorgeous 6.1-inch edge-to-edge Liquid Retina display, yet adding new features like a powerful dual rear camera system, a powerful A13 Bionic chip, an immersive surround sound experience, and a new Apple U1 chip that uses Ultra Wideband technology.

On the other hand, the iPhone 11 Pro and iPhone 11 Pro Max boast a state-of-the-art rear camera system with three lenses for professional photography and videography. They're also powered by the A13 Bionic chip and features an all-new Super Retina XDR display, which dubs as the brightest display ever used in an iPhone. The iPhone 11 Pro and iPhone 11 Pro Max promise up to 5 hours more battery life than iPhone XS and iPhone XS Max.

"iPhone 11 is the next generation of iPhone, packed with great new capabilities in an incredible design, including new Ultra Wide and Wide cameras for gorgeous videos and photos, the power and ease of use of iOS 13, and A13 Bionic — the fastest chip ever in a smartphone that quickly handles the tasks that matter most to people every day," said Phil Schiller, Apple’s senior vice president of Worldwide Marketing.

Pricing and availability
While iPhone 11 is available in six colors, including Black, White, Yellow, Green, Purple, and PRODUCT(RED) with , the iPhone 11 Pro and iPhone 11 Pro Max are available in four matte finishes, including Space Gray, Midnight Green, Silver, and Gold. The entire iPhone 11 lineup comes in 64GB, 128GB and 256GB configurations and it will be available for pre-order from the apple.com and the Apple Store app starting Friday, September 13th at 5 p.m. PDT.

As far as the price goes, iPhone 11 starts at $699 USD, iPhone 11 Pro at $999, and iPhone 11 Pro Max at $1,099. The iPhone 11 lineup will hit the shelves of Apple Stores and Apple Authorized Resellers around the globe starting Friday, September 20th. With every new iPhone purchase, customers will receive a free one-year subscription for the upcoming Apple TV+ video service, which will launch on November 1st.