Instagram introduces Checkout method to pay directly through the app

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Instagram follows in Facebook's footsteps and announced a new feature that will allow its users to pay for shopping directly within the app. Continuing the trend that many social apps embraced in the last couple of years, Instagram chose PayPal as its main partner.

Checkout, the new shopping experience offered by Instagram and PayPal is only available for users in the United States, but even those won't be able to use this feature to shop just about anything. Instagram and PayPal have made a list of brands where people in the US will be able to use Checkout, the new feature that allows them to pay directly within the app.

Instagram introduces Checkout, a new way to pay directly through the app
These will unlock over the course of the coming weeks, so try again later if you don't see them available right away. Long story short, here is where you'll be able to shop using Instagram's Checkout: Adidas, Anastasia Beverly Hills, Balmain, Burberry, ColourPop, Dior, Huda Beauty, H&M, KKW Beauty, Kylie Cosmetics, MAC Cosmetics, Michael Kors, NARS, Nike, NYX Cosmetics, Oscar de la Renta, Outdoor Voices, Ouai Hair, Prada, Revolve, Uniqlo, Warby Parker and Zara.

The addition of the Checkout feature is the result of the feedback received after Instagram introduced a number of updates in the last year that were meant to make things easier for people who like to shop quite often.

Through updates over the course of several months, Instagram added product tags in Feed, product stickers in Stories and a shopping destination in Explore. Checkout will not only enhance shopping experiences for Instagram users by completely eliminating the need to navigate to the browser when they want to buy something, but it will also keep them engaged with the social service for a longer period.