Apple gives free iPhone XR to everyone in the studio audience of The Ellen Show

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Apple decided to promote one of its new iPhone models during one of these dozen episodes.

To break the news to the studio audience, host Ellen Degeneres and guest Julia Roberts played the popular Heads Up game. This is the game where two people face each other, one with a smartphone on his/her head. The other person has to give clues to help the person holding the phone guess what is printed on the screen. Depending on the category being played, it could be the name of a song, movie, television show, or a celebrity. In this case, the category was Christmas.

Roberts was giving the clues to Degeneres, who was able to guess answers like "Jingle Bells," and "Frosty the Snowman." After the game ended, the two headed over in front of an animated Christmas themed screen to take a selfie with an iPhone XR. Reading off of the teleprompter, Roberts said, "I think it's cool because it comes in six different colors and it has the longest battery life ever." Denegeres then chimed in. "This is the first time we have ever done this in 16 seasons. You're getting the brand new iPhone XR." As you can imagine, the audience erupts.

If you watch Ellen religiously, perhaps you've already seen this moment take place when the episode aired. If not, or if you want to see people go nuts again, click on the video at the top of this article.