Apple to Launch iPhone 8 as “iPhone X” on September 12

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Apple will take the wraps off several new iPhones on September 12, but without a doubt, the most exciting of them is the anniversary model that most of the press has until now referred to as “iPhone 8.”

But a report from Dutch website iCulture indicates that iPhone 8 won’t actually be the name of the anniversary model, as Apple will launch it as “iPhone X,” which will be pronounced iPhone 10.

While at first glance it could seem like Apple is skipping a couple of generations, the naming does make sense because what this iPhone does is mark the 10th anniversary of the company’s now-flagship device. There are also reports that Apple could launch the new model as iPhone Edition, and this also makes sense at some level, but it turns out that iPhone X is the preferred choice even for the company.

This leaves us with the following 3 iPhones to go live on September 12, namely iPhone 7s, iPhone 7s Plus, and iPhone X, all of which should go up on pre-order on September 15 (the first Friday after the public unveiling). Shipments should begin on September 22, a week after pre-orders start.

Without a doubt, the iPhone 8 name doesn’t seem to align with Apple’s product strategy, especially because it could great a gap between the anniversary model and the more subtly revised iPhone 7s and 7s Plus also coming this year.

On the other hand, if Apple does call the new device iPhone X, which would be pronounced iPhone 10, the company might have a hard time avoiding the confusion when the product reaches its 10th generation.

All details will be revealed by the company itself in just 10 days during a press conference taking place at the new Apple Park. The anniversary iPhone is very likely to break the $1,000 price limit, but despite becoming one of the most expensive smartphones on the market, analysts still expect it to be the most successful iPhone in history