Fitbit Air gets another rival as it launches

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Fitbit Air gets another rival as it launches

The Fitbit Air launches today, but Google already has competition from a new rival, the Luna Band.

The Fitbit Air is kicking off a surge of interest in screenless fitness trackers in 2026. It’s by no means the first, with the likes of Whoop being popular with athletes for many years, but Google’s new band is pushing the device into the mainstream with the power of the Fitbit brand.

We’re expecting many more to follow throughout the year – including the Garmin Cirqa – and beyond, as consumers seek a less distracting wearable. It was initially shown off at CES back in January, but the Luna Band is now fully official, with an upgraded design and functionality from that early prototype.

Following on from the Luna Ring Gen 2, the screenless fitness tracker is described as a “calendar for your body, built to keep you in peak state”. It takes a slightly different approach to the Fitbit and Whoop as a “voice-first wearable”.

Read our full Fitbit Air review

It sounds like it will suit those who enjoy a very detailed routine as the Luna Band, combined with its LifeOS intelligence engine (aka AI-powered software), is designed to plan your day around your body – literally hour by hour – as a “new way to think about health”.

Through the sensors on the Band, LifeOS continuously monitors your body and connects to other data sources such as blood markers, medical context and food habits. You can log meals, symptoms, and “moments” using your voice and without opening the app, thanks to Siri integrations.

There’s no microphone on the band itself, so this means speaking into your iPhone. The Luna Band also works with Android phones, but without the voice functionality.

Fitbit Air vs Whoop: Screenless fitness trackers compared

Luna

All this is turned into a plan which the band communicates via haptic feedback. This will include workouts and meditation, and notifications to cut off your caffeine intake.

Luna also says the app comes with lots of ‘micro-apps’ for things like training, stress and productivity, plus you can make your own health modules based on your needs.

The official website also details that the Luna Band can track your sleep and fertility. As well as the Aloe Green colourway you see here, the Luna Band also comes in Onyx Black, Desert Beige and Ember Orange.

Luna hasn’t given an exact price yet, but told Tech Advisor it will be around £115/$149. Importantly, when comparing with the likes of Whoop and Google Health Premium (the new version of Fitbit Premium), there’s no subscription fee.

The Luna Band has a release date of ‘end of July 2026’ and the firm says Drop 1 is invite-only. You can join the waitlist from today in the hope of being able to buy one.

Fitbit Air: 3 things to know before you buy

Source: Fitbit Air gets another rival as it launches