Marketing Manager / Coordinator at James Hope University Business School

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Marketing Manager / Coordinator at James Hope University Business School

We are a postgraduate university committed to learning, research and knowledge creation. We aspire to raise a community of people with exceptional qualities and leadership skills to help create value and proffer solutions to pressing global issues in our world today.Summary


The Marketing Manager/Coordinator will develop and implement integrated marketing strategies to increase brand visibility, student recruitment, stakeholder engagement, and institutional partnerships.


Key Responsibilities
Strategic Marketing & Brand Development:


Develop and execute annual marketing and recruitment strategies aligned with institutional goals.
Strengthen and protect the University’s brand identity across all platforms.
Conduct market research to identify trends, target audiences, and competitive positioning.


Digital Marketing & Communications:


Lead digital marketing campaigns (SEO, SEM, PPC, email marketing, social media, content marketing).
Oversee website content updates and digital storytelling initiatives.
Track campaign performance and produce analytics reports with actionable insights.


Recruitment & Outreach:


Coordinate student recruitment campaigns, fairs, and outreach events.
Develop promotional materials for undergraduate, postgraduate, and executive programmes.
Collaborate with the Admissions Office to drive enrollment growth.


Media & Public Relations:


Manage media relations and institutional publicity.
Draft press releases, newsletters, and institutional communications.
Coordinate photography, videography, and promotional shoots.


Qualifications & Experience


Bachelor’s Degree in Marketing, Communications, Business Administration, or related field (Master’s degree an advantage).
Minimum of 5 - 8 years of progressive marketing experience (higher education experience preferred).
Strong knowledge of digital marketing tools and analytics platforms.
Excellent writing, branding, and content creation skills.
Proven ability to manage multiple projects and deadlines.


Personal Attributes:


Innovative and strategic thinker.
Results-driven and data-oriented.
Strong interpersonal and leadership skills.
High level of professionalism and creativity.
Source: Marketing Manager / Coordinator at James Hope University Business School