Sales & Marketing Officer at Afripoint Group Limited

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Sales & Marketing Officer at Afripoint Group Limited

Afripoint Group Limited is a global innovative company that leverages technology to drive businesses across borders.Job Summary


The Sales & Marketing Officer is responsible for driving business growth by identifying sales opportunities, acquiring new clients, managing customer relationships, and implementing strategic marketing initiatives.
The role requires a result-oriented professional with strong selling, communication, and digital marketing skills to promote company products and services while achieving sales targets.


Key Responsibilities
Sales:


Identify new business opportunities through market research and prospecting.
Generate leads, build sales pipelines, and convert prospects into paying customers.
Conduct product presentations, client meetings, and negotiations to close deals.
Develop and maintain strong business relationships with new and existing clients.
Prepare and submit sales reports, forecasts, and performance updates.
Ensure prompt follow-up on leads and timely feedback to management.
Achieve assigned monthly, quarterly, and annual sales targets.


Marketing:


Support the execution of marketing campaigns, promotions, and brand awareness strategies.
Conduct competitor and market analysis to support strategic decision-making.
Assist with digital marketing efforts including social media campaigns, email marketing, and content promotion.
Participate in trade fairs, product activations, and marketing events.
Support brand communication and product positioning activities.
Provide innovative ideas for marketing campaigns and market penetration strategies.


Core Performance Indicators (KPIs)


Sales target achievement.
Lead conversion rate.
Revenue growth contribution.
Client acquisition and retention.
Market expansion results.
Campaign effectiveness.


Qualifications & Experience


Bachelor’s Degree in Marketing, Business Administration, Mass Communication, or a related field.
2 - 4 years of proven experience in sales and marketing, preferably in FMCG, Technology, or Service Industry.
Strong understanding of sales techniques, customer engagement, and marketing strategies.
Experience with digital marketing tools is an added advantage.
Proficiency in Microsoft Office (Word, Excel, PowerPoint).
Ability to meet and exceed sales targets.


Key Skills & Competencies:


Excellent communication and presentation skills.
Strong persuasion and negotiation abilities.
Good interpersonal relationship and networking skills.
Goal-oriented with a passion for sales.
Ability to work independently and as part of a team.
Strong problem-solving and analytical skills.
Creativity and strategic thinking.
High level of professionalism and integrity.
Source: Sales & Marketing Officer at Afripoint Group Limited