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Author Topic: Carl Pei finally explains why Nothing bought Essential  (Read 222 times)

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Offline guruslodge

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Carl Pei finally explains why Nothing bought Essential
« on: June 17, 2025, 10:06:10 AM »
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Carl Pei finally explains why Nothing bought Essential





  • Nothing’s CEO, Carl Pei, took part in a video interview where he explained why he bought Essential in 2021.

  • He said he bought the defunct company for its name, not its tech.

  • Essential only produced one phone before closing down.



Nothing is back in the news with the Nothing Phone 3 and a new set of headphones coming this summer. But Carl Pei wants to talk about something different.? Nothing’s CEO recently opened up about why the company acquired Essential, and it is a lot simpler than many think. It was all about the name.


Over on YouTube, Nothing shared a new video with CEO Carl Pei where he revealed? that the purchase was all about getting the Essential name. Nothing wanted to use the name for its own products and was able to acquire the defunct phone maker for an undisclosed amount. It also took over its trademarks, social media handles, and domain name with the acquisition.


Source: Carl Pei finally explains why Nothing bought Essential

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