Telegram announces adverts monetization plans

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Telegram has announced that it closing in on the 500 million active user mark. To keep a service of this scale operational, the company has announced plans of monetization through the co-founder Pavel Durov's public channel on Telegram.

Durov laid out a two-fold plan on monetizing the service starting next year. The first part of this will be introducing premium features for business or power users. While all existing features will continue to remain free, the service will introduce some new features that are aimed at fulfilling the needs of the more demanding userbase.

Durov's community post Durov's community post Durov's community post
Durov's community post

The other part will be introducing ads in the public channels. These channels are like massive open group chats run by an individual or a group of people and allows anyone to join in. Over the years, the popularity of these groups has really skyrocketed, with users treating them as the modern day forums or an alternative to services like Discord.

Telegram will be showing ads in these groups using their own ad network, which will also get rid of any ads that the group owners may currently be placing manually by sending them as posts. The ads will be integrated within the app and have a better interface instead of masquerading as posts.

As for one on one and private group chats, those will remain free of ads.

In his post, Durov also assured users that Telegram will remain an independent company. The steps they are taking with monetization will help keep the company afloat and also avoid having to sell it to make money. Never one to mince his words, Durov also pointed to WhatsApp as an example of how things can go bad when platform owners prioritize profits over user privacy.

The company also released a major update on the mobile platforms that adds voice chat support to groups. Unlike voice calls, voice chats are like an open voice channel that people can go in and out of as they please and those in can continue talking or just listen to the others. You can continue to use the rest of the app while the voice chat is open in the background. On Android, a floating widget will appear on the screen when a voice chat is active and can be minimized to a chat bubble.