Facebook Confirms Ads will soon start showing on WhatsApp

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Ads in WhatsApp are a topic that we’ve already discussed about on several occasions, but now it finally looks like Facebook is ready to make the whole thing happen.

The social media giant confirmed at the Facebook Marketing Summit in the Netherlands that ads are indeed coming to WhatsApp at some point in 2020.

And while for many this could sound like it’s the end of using WhatsApp as a daily driver, the company is actually planning to make the experience less intrusive with a simple approach.

The ads would be displayed in the Status screen, not in conversations or in the contact list, as some people have previously suggested.

This means that when checking out statuses posted by your contacts, you could occasionally come across ads from paying advertisers, much like it happens on Instagram Stories. Clearly, Facebook is aiming for a little bit of consistency across its apps here, so WhatsApp could embrace the same approach with its Status ads.