Apple removed 3D Touch on All 2019 iPhones to Reduce Costs

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Apple could give up on 3D Touch entirely with this year’s generation, as the company is looking into ways to cut costs, according to a report.

The pressure-sensitive display has been a part of Apple’s iPhone feature lineup since the iPhone 6s, and it allows users to perform certain tasks faster by pressing harder of the screen.

As noticed by CultOfMac, a report from Wall Street Journal and citing sources familiar with the matter, Apple could remove 3D Touch completely on the 2019 iPhone generation because the company wants to cut costs more aggressively.

This means that all iPhones seeing daylight this year might come without 3D Touch, but instead rely on a software-based alternative that would provide this functionality.

A similar approach is already being used on the iPhone XR, but also on the majority of Android devices, and it’s likely that Apple would go in this direction with the 2019 iPhone family of products.