United Kingdom Calls for Tougher Rules on Personal Data Use

[legendguru]

BOOK INTERNATIONAL FLIGHTS TICKETS LOCAL FLIGHTS HOTELS BOOKINGS WORLDWIDE AND MORE AT CHEAPEST RATE EVER! CLICK HERE TO BOOK YOUR FLIGHT AND RECEIVE YOUR FLIGHT TICKET INSTANTLY

Britain’s data commissioner on Tuesday called for tougher rules governing the use of personal data by political campaigns around the world, declaring that recent investigations have shown a disturbing disregard for voters and their privacy.

Speaking to the U.K. Parliament’s media committee, Elizabeth Denham updated lawmakers on her office’s investigation into the use of data analysis by political campaigns - a probe that has already seen Facebook slapped with a maximum fine for data misuse. Denham warned that democracy is under threat because behavioral targeting techniques developed to sell products are now being used to promote political campaigns and candidates.

“I don’t think that we want to use the same model that is used to sell us holidays and shoes and cars to engage with people and voters,” she said. “I think people expect more than that.”

New rules are needed to govern advertising and the use of data, Denham said. She called on all players — the government and regulators but also the big internet firms like Facebook and smaller brokers of online data — to reassess their responsibilities in the era of big data.

“We really need to tighten up controls across the entire ecosystem because it matters to our democratic processes,” she said.

The U.K. data regulator is conducting a broad inquiry into how political parties, data companies and social media platforms use personal information to target voters during political campaigns, including Britain’s 2016 Brexit referendum on EU membership. The investigation followed allegations that British consultancy Cambridge Analytica improperly used information from more than 87 million Facebook accounts to manipulate elections.