Google Removed Cryptocurrency Ban

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Google announced in an update to its financial products and services policy that regulated cryptocurrency exchanges will be once again allowed to advertise in the United States and Japan.

As stated in the policy update, "Advertisers will need to be certified with Google for the specific country in which their ads will serve. Advertisers will be able to apply for certification once the policy launches in October."

Advertisers can get certified by meeting local licensing requirements, a list of them being made available for all regions on the "About restricted financial products certification" support page.

The new policy which will take effect starting in October 2018 will be applied on a global scale to all advertisers who want to buy ads for cryptocurrency-based products.

With this policy update, Google is going back on the decision it took in March and rolled out in June which banned wallets and trading services, as well as initial coin offerings (ICOs) from being advertised in an effort to protect customers from threat actors trying to exploit the public's willingness to invest in this volatile commodity.