Digital Marketer (Hotel) at Carlson Hotel

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Digital Marketer (Hotel) at Carlson Hotel

At Carlson, whether you are looking for a very serene environment for your official meetings, interviews or a perfect place to spend the night, we are always prepared to serve you better. Carlson is tastefully decorated with perfectly choreographed, impeccable finish. We go extra length  to provide our guests with  tailored and exceptional experience that is better than the best in the hospitality industry .Job Description


Website Management & Direct Bookings: Optimizing the hotel's website for mobile devices and search engines so users can easily and securely make reservations
Social Media & Content Strategy: Showcasing the hotel’s rooms, dining, and amenities through engaging photos, videos, and targeted campaigns across platforms like Instagram, Facebook, and TikTok.
Online Reputation Management: Monitoring and responding to guest reviews on sites like TripAdvisor, Google, and Booking.com, etc, as these heavily influence revenue.
Campaign Execution: Create promotional packages to boost occupancy during off-peak seasons.
Market Analysis: Monitor competitor pricing, industry trends, and identify high-value demographics (e.g., corporate travellers, weddings, and MICE)
Search Engine Optimization (SEO & SEM): Improving organic search rankings and managing pay-per-click (PPC) ads on platforms like Google to attract users actively searching for local accommodations.
OTAs Management: Create more OTAs and manage the existing ones.


Qualification


Interested candidates should possess relevant qualifications with at least 3 years experience.
Source: Digital Marketer (Hotel) at Carlson Hotel