Amazon’s new AI search shows imaginary items first, then tries to sell you the real products

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Amazon’s new AI search shows imaginary items first, then tries to sell you the real products

TL;DR

• Amazon Shopping is trying out AI-generated product suggestions in search.


• As users refine their search terms, new images will try to zero-in on what they’re describing.


• Once you select the AI image closest to what you’re looking for, the app will pull up similar real-world products.

Using AI to generate pictures is a whole lot of fun. And it can also be very useful when you’re trying to visualize new ideas in order to more easily share them. But does it sound like a great fit for shopping? Amazon sure seems to think so, and is introducing a new AI-powered visualization tool for search in its Amazon Shopping app.

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Source: Amazon’s new AI search shows imaginary items first, then tries to sell you the real products