Follow Naijacrux on twitter .follow us on Twitter, or @naijacruxonline or search for naijacruxonline on twitter!!Like us on facebook .Like us at Here To Last longer In Bed[Stay amused>>>Donít be a one minute Foul]>>> Love need Tips-See how Here

Author Topic: Why your brain makes you reach for junk food  (Read 1204 times)

0 Members and 1 Guest are viewing this topic.

Offline jchima14

  • Hero Member
  • *****
  • Posts: 1224
  • Karma: +0/-0
Why your brain makes you reach for junk food
« on: October 21, 2014, 10:50:05 PM »
Will that be a pizza for you or will you go for a salad? Choosing what you eat is not simply a matter of taste, conclude scientists in a new study at the Montreal Neurological Institute and Hospital of McGill University and the McGill University Health Centre. As you glance over a menu or peruse the shelves in a supermarket, your brain is making decisions based more on a food's caloric content.
The study, published in Psychological Science, is based on brain scans of healthy participants who were asked to examine pictures of various foods. Participants rated which foods they would like to consume and were asked to estimate the calorie content of each food. Surprisingly, they were poor at accurately judging the number of calories in the various foods, but their choices and their willingness to pay still centered on those foods with higher caloric content.
"Earlier studies found that children and adults tend to choose high-calorie food" says Dr. Alain Dagher, neurologist at the Montreal Neurological Institute and Hospital and lead author of the study. "The easy availability and low cost of high-calorie food has been blamed for the rise in obesity. Their consumption is largely governed by the anticipated effects of these foods, which are likely learned through experience. Our study sought to determine how people's awareness of caloric content influenced the brain areas known to be implicated in evaluating food options. We found that brain activity tracked the true caloric content of foods."




Infected Nurse Pauline Cafferkey makes full recovery from deadly Ebola virus

Started by mastercode

Replies: 0
Views: 1596
Last post November 12, 2015, 09:27:55 AM
by mastercode
Food Aid Struggles to Adapt to Modern Crises - Report

Started by punch

Replies: 0
Views: 5517
Last post May 03, 2019, 06:26:47 AM
by punch
Emergency Food Needs on the rise as COVID-19 Continues to Spread

Started by xrated

Replies: 0
Views: 12001
Last post October 21, 2020, 11:59:51 AM
by xrated
Ocean Heatwaves Could Affect Global Food Supplies

Started by bellanaija

Replies: 0
Views: 4048
Last post February 07, 2024, 09:05:24 AM
by bellanaija
Obesity Makes Military Recruitment Goals a Challenge in US

Started by newspostng

Replies: 0
Views: 7061
Last post July 10, 2019, 01:04:02 AM
by newspostng