Netflix Is Changing Its TV App Design

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Netflix Is Changing Its TV App Design

Netflix is rolling out a redesign to its TV app, which subscribers will see beginning on May 19. The update is intended to make it easier to find and choose content you actually want to watch rather than endlessly scrolling through the service's library.

What's new on the Netflix TV app

When your Netflix interface updates, you'll find the navigation bar always visible at the top of the screen. There are shortcuts to Search, Shows, Movies, Games, and My Netflix, and a centralized hub for Continue Watching, My List, and Remind Me. The back button on your remote will take you directly to the navigation bar.

Tiles for each piece of content will be much larger and show title details—such as whether it was recently added (or is leaving soon) or has won awards, as well as the synopsis, runtime, and key cast members—up front. The app will also provide more responsive recommendations in real time as you browse based on trailers you watch, titles you thumbs up or down, and searches. Netflix will also highlight live events at the top of the home screen.

The new features are rolling out globally to most TVs and TV streaming devices over the course of a few weeks, so if you don't see it on May 19, it's likely coming soon. 

Netflix is also refreshing the mobile app experience, with a vertical video feed of clips and trailers. Users can tap to watch the full version of the show or movie, add it to My List, or share it. The company has been testing an OpenAI-powered feature on iOS that provides recommendations based on conversational phrases describing your mood, so you can search for content using terms other than specific titles, actors, and genres. Initially available only to select users in Australia and New Zealand, this will roll out as an opt-in beta more widely this week.

Source: Netflix Is Changing Its TV App Design