4 Steps to Setting Up Facebook Dynamic Product Ads

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Getting some dynamic ads up-and-running requires a little technical help, but otherwise isn’t too difficult. Here are the four simple steps.

1. Create and Upload a Product Catalog... READ STEPS ON CREATING THE CSV DYNAMIC PRODUCTS HERE

The first step is to line up your product details in a separate XML or CSV file. List your product attributes – like product ID, product name, description, landing page and image URLs, etc. – on new rows, with the headers at the top of each column.

2. Configure Your Pixel

Dynamic Product Ads use the same custom audience pixels. So if you already have it installed on your website or application, you just need to modify it with a few lines of code that track user actions and send that data back to Facebook.

3. Setup a Dynamic Ad Template

Once the (a) product catalog is setup properly, and (b) you’ve updated your Facebook pixel, it’s time to create a dynamic ad template that will be used as the starting point across all products.

Keep in mind that these can either be in a single-product or multi-product format, directly on the Newsfeed or Right-Hand column. And they work across devices, so your options are pretty wide open at this point.

4. Start Your Campaigns!

Now Facebook will pull in data from a prospect or customer’s site visits and display the appropriate ad based products browsed, keywords searched, etc. The example Facebook provides is if they view umbrellas on your site, here’s what they can expect to see.