How to Create CSV Product Feed for Facebook Dynamic Product Ads

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Facebook dynamic Products Ads supports CSV, text tab-delimited and XML file product feed file formats. The most simple file to set-up and manage are the CSV and text formats since many times those can be exported directly from an e-commerce website and are simple to set up in a spreadsheet.

Regardless if you have a website or not, a CSV file is a great way to manage the products in your store and have a back-up in case you delete the catalog.

Attached to the bottom of this post are two file formats. One format is designed for those that integrate with a website and the other is for our integrated cart option.

Creating Your New dynamic CSV Data Feed in 5 Steps :

Step 1: Open excel application,

Step 2: Create your template. with headers as shown in image here.Note which titles and field are required below.

• title – (data in fields required) - Product title description.

• description – (data in fields required) - Description of the product.



For e-commerce integrations, the fields below are required.


 • link – (title and data in fields required) - Website address for your product detail page such as http://www.domain.com/product.html.


• image_link – (title and data in fields required) - Website address for your image link such as http://www.domain.com/image.jpg.




Step 3: Enter your item information

In the rows below the header row, enter information about your items. Each item should be listed in a separate row, and its information divided into the appropriate columns. For example, an item's description should be in the same column as the "description" header.

Step 4: Save your spreadsheet as a CSV.

Once all changes are completed, save the spreadsheet as comma delimited value (.csv) by using the "Save as..." command in the File menu and specifying the format type. Make sure to pick the CSV (Comma delimited) option under “Save as type:”


 get started with Dynamic Product Ads on facebook once your csv product feed is ready:

    Upload your product catalog to Facebook Business Manager. Include all products you want to promote with information to display for each product (name, price, image,).

    Add a custom audience pixel to your site. Modify it to report on customers’ buying behavior.

    Create a dynamic template that is the one youve created following steps above!!!. Facebook will automatically populate it with the right products and associated info. Give your ads a title, specify keywords to pull in images, product names from the product catalog.

    Set up Display Product Ads in the Power Editor. Specify if you want to advertise products from your entire catalog or just certain categories and …. run your ads.