Android XR could get its own luxury rival to Ray-Ban Meta next year

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Android XR could get its own luxury rival to Ray-Ban Meta next year

TL;DR

• Gucci owner Kering says its Android XR smart glasses could launch in 2027.


• Kering partnered with Google last year, but this is the first indication of when a product might become available.


• Gucci could become one of the first luxury brands to adopt Android XR.

Smart glasses are slowly but surely edging from the techie space into the fashion accessory world, and one of the biggest names in the industry may be offering the latest sign of that. Gucci owner Kering is aiming to launch Gucci smart glasses with Google in 2027, which could make it one of the first luxury brands in the Android XR space.

                 

                                                                   

                                                                       

                                                                       

                                                                       

                                         

According to Reuters, Kering CEO Luca de Meo said the timeline is “probably next year, 2027” when asked about the project during the company’s capital markets day in Florence. That would put Gucci up against Meta and EssilorLuxottica, whose Ray-Ban smart glasses are still the best-known example of tech and eyewear brands jointly exploring the niche.

Source: Android XR could get its own luxury rival to Ray-Ban Meta next year