The Pixel 10 Pro’s 100x zoom is Google’s most controversial use of AI yet — here’s why

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The Pixel 10 Pro’s 100x zoom is Google’s most controversial use of AI yet — here’s why

Google loves AI, and it’s doubled down on the tech with every new Pixel generation. But this year’s Pixel 10 Pro and Pro XL take things to another level, introducing a diffusion model to upscale images from the phone’s conservative 5x optical zoom into telescopic-length 100x photos.

Google is no stranger to computational photography or AI-assisted imaging — features like Add Me and Astrophotography mode laid the groundwork for its ongoing evolution. However, the introduction of diffusion models in the Pixel 10 Pro series marks a significant shift: using generative AI to reconstruct details beyond what the sensor can physically capture.

Source: The Pixel 10 Pro’s 100x zoom is Google’s most controversial use of AI yet — here’s why