What Strava Buying 'The Breakaway' App Means for Its Users

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What Strava Buying 'The Breakaway' App Means for Its Users

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It looks like Strava is making moves to become more than just a social fitness tracker. The popular fitness app—arguably the best one of its kind—announced Thursday that it has acquired The Breakaway, an AI-powered cycling training app, marking its second major acquisition in just over a month.

This follows Strava's purchase of Runna back in April. So, what do these acquisitions mean for users of The Breakaway and Strava alike? Will those apps' specific training plans become available a part of the Strava subscription? Will I have to pay for that whether I like it or not? Here's what you need to know.

What The Breakaway brings to Strava

The Breakaway uses AI to create customized training plans for cyclists pursuing specific performance goals. The app analyzes individual fitness data and objectives to generate workouts tailored to each user's needs and schedule.

Similarly, Runna offers AI-generated training plans, but focuses on runners rather than cyclists. As people are speculating on Reddit, these apps could represent Strava's strategic push into more personalized training and coaching features.

Zooming out, Strava has built its reputation on social fitness tracking. As a loyal Strava user myself, I believe no other running app can beat Strava's social and mapping features. This ability to tap into a community of fellow runners and cyclists has always differentiated Strava from pure tracking apps.

Strava's core offering has remained relatively (and refreshingly) basic compared to specialized training apps. That said, these acquisitions sure do suggest the company wants to capture more and more of the fitness ecosystem by offering the kind of structured, goal-oriented training that serious athletes need.

What this means for pricing

Current subscribers don't need to worry about immediate price hikes. The Breakaway costs $9.99/month, or $69.99/year. (I guess runners are willing to shell out more, since Runna costs $19.99/month, or $119.99/year.) Strava's free tier lets you post your runs, interact with other users, and track some basic statistics about your performance. The premium tier, at $11.99/month or $79.99/year, gives you extra performance tracking and mapping tools.

And according to statements from Strava, there are no plans to alter pricing structures or eliminate free access to the acquired apps' basic features. Whether this pricing structure will hold long-term remains to be seen, especially as Strava integrates these services into its broader platform.

The bottom line

Rather than users needing separate apps for social tracking and structured training, Strava appears to be building an all-in-one fitness ecosystem. Even for the most casual users, this could mean access to more training tools without leaving the Strava ecosystem. But as some disgruntled fans are voicing, it can be frustrating to see Strava scoop up AI-powered training features, rather than fix some of its most basic issues. (Seriously: I should be able to accurately search for for past runs.)

And we can only hope that pricing doesn't get too crazy. We'll see whether users are willing to pay more for what has traditionally been a social-first fitness app. 

Finally, as Strava continues to expand its feature set, it's worth remembering that the app defaults to public sharing. Regularly review your privacy settings to ensure you're not inadvertently sharing location data or personal information more broadly than intended.

Source: What Strava Buying 'The Breakaway' App Means for Its Users