Spotify shoots down rumors: No ads for Premium, ever

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Spotify shoots down rumors: No ads for Premium, ever

• Spotify’s been having some trouble this year keeping ads away from Premium subscribers.


• While those incidents were not intentional, a persistent rumor claims that Spotify is bringing ads to Premium.


• The company is publicly denying that claim, insisting that “Premium music listening is and will remain ad-free.”

Life used to be so simple: We could enjoy content for free (like listening to music on the radio) and have to sit through some advertising, or we could choose to pay for our content (like buying an album) and get to enjoy it ad-free. That dichotomy didn’t take long to start crumbling, though, and these days we tolerate ads in paid services ranging from cable TV to the cheapest Netflix plan. Lately, we’ve been paying a lot of attention to Spotify Premium, because this is one paid service that’s resisted ad creep, rightfully earning its “premium” name.

At least, that’s the way it’s supposed to work, but on a couple separate instances over the past few months, Spotify Premium users were hearing ads that they weren’t meant to. The company insisted this was all in error, and managed to restore ad-free playback, but apparently it hasn’t been able to fully shake the specter of these incidents.

Source: Spotify shoots down rumors: No ads for Premium, ever