Facebook to Ask EU Users' Consent to Share Data for Targeted Ads

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Social media giant Meta on Tuesday said it intends to ask European Union-based users to give their consent before allowing targeted advertising on its networks including Facebook, bowing to pressure from European regulators.

It said the changes were to address "evolving and emerging regulatory requirements" amid a bruising tussle with the Irish Data Protection Commission that oversees EU data rules in Ireland, out of which Meta runs its European operations.

European regulators in January had dismissed the previous legal basis — "legitimate interest" — Meta had used to justify gathering users' personal data for targeted advertising.