How To Build A Profitable List

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The call to action to sign up has to be an ingrained part of your website. It is a mistake to have a single call to action. Your visitors should be able to sign up on any page. If you have a website with twenty-five pages, have twenty-five subscribe buttons on your site.

It is true that you can’t expect to get until you give. Provide your visitors with a free gift such as a special report. For example, a realtor might provide a special report on selling a home in a soft market. Brand you special report effectively. Include your name, your website address, your phone number, e-mail address, the name of your company, and your physical address. Your subscribers might forward your report to their friends and family members, and you have to make sure it is easy for anyone to reach you. Embed information within your special report about how to subscribe to your website to receive similar information. A few more examples of free give aways are ebooks, online courses, and tutorials.

Keep in mind that free doesn’t mean worthless. Whatever you give away has to have value. The only drawback of giving something free in exchange for a sign up is that you might get people on your list that are only interested in your free gift. Regardless, free gifts provide a great way to build your list.

Provide short audio clips for your subscribers. A CPA might provide audio tips about reducing your taxes. The audio doesn’t have to be a one-hour presentation. Two to three minute audio files are perfect for website. Make forwarding your audio materials easy. Encourage your subscribers to forward a link to their friends or family members. Again, the key is to brand the advice properly. Anyone that listens to the file should know your name, your website address, and your contact information.

If you are unsure about a topic for your audio materials, interview several of your satisfied customers. Your customers can be your best sales people. Let them help you. Contact them, and ask them to see if they would be available for a short phone interview. Most of them will be delighted to have an opportunity to be heard.