4 tips to grow your own billion dollar company

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Here's a few golden tips to grow your own iconic billion dollar company and the pitfalls to avoid.

 1: Use Other Mediums to Build an Audience

Lippincott copyrighted just about everything that he could get his hands on and setup deals with Marvel, Kenner and a book publisher to build a fan base before the film was released.

 2: Use Co-marketing to Get New Customers

He created co-marketing opportunities and movie tie-ins with brands, television shows etc that had established audiences.

 3: If it Ain't Broke, Don't Fix It

Many of his marketing techniques continue to be used to this day including the use of merchandise, comic-books and co-marketing.

 4: Never Alienate Your Hardcore Cash-Rich Customers

Regardless of what you think about the films or your political stance, it's undeniable that Disney alienates it's hardcore, cash-rich fan-base.Resulting in box office revenue dropping from $2.06-billion (The Last Jedi) to a little over $300-million (Solo: A Star Wars Story).

What's most alarming is that this happened within five months of both films being released.