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Author Topic: Amazon could pull an Apple for its next-gen Kindle and Fire TV chips  (Read 20 times)

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Offline guruslodge

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Amazon could pull an Apple for its next-gen Kindle and Fire TV chips
« on: July 05, 2026, 11:33:10 PM »
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Amazon could pull an Apple for its next-gen Kindle and Fire TV chips


TL;DR


  • Amazon reportedly plans to develop its own chips for Kindle, Fire TV, Echo, Ring, and other devices, reducing its reliance on third-party suppliers.

  • It could help the company cut costs, reduce dependence on outside chipmakers, and build devices that work better with future AI features.

  • The transition is expected to begin in 2027, with Amazon reportedly partnering with Alchip and aiming to ship around 40 million in-house processors annually once the strategy is fully rolled out.



Amazon appears to be preparing a major behind-the-scenes shake-up that could eventually affect nearly every gadget it sells, from your Kindle and Fire TV to Echo smart speakers and Ring doorbells.


According to well-known industry analyst Ming-Chi Kuo, Amazon is planning to gradually shift away from off-the-shelf processors from third-party chipmakers and instead design more of its own silicon. The company wants greater control over the power that powers its devices.


Source: Amazon could pull an Apple for its next-gen Kindle and Fire TV chips

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