Mozilla firefox to stop Sponsored Content in Firefox, Except for Pocket

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Darren Herman, Mozilla's VP of Content Services, has just announced that Firefox will be dropping sponsored content from its browser, all except Pocket and Hello.

Back in 2014, Mozilla introduced "Sponsored Tiles" in its New Tab page, via the "Suggested Sites" feature. Every time users would open a new browser tab, if he didn't have any URLs in his browser's history, Firefox would show a list of suggested sites, some of which had a "Sponsored" label next to them.

No more sponsored ads in the Firefox New Tab page

These were services with which Mozilla had advertising agreements with, and the company used the revenue to pay some of the Foundation's running costs.

After almost a year during which this feature was active, mainly in new browser installations where there was no previous browsing history to show a user's regularly-visited sites, Mozilla decided to drop the feature following intense criticism from its community.

"We have therefore made the decision to stop advertising in Firefox through the Tiles experiment in order to focus on content discovery," Mr. Herman explained in a blog post. "Advertising in Firefox could be a great business, but it isn?t the right business for us at this time because we want to focus on core experiences for our users."