World Health Organization Seeks Regulation of Heated Tobacco

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Delegates from 148 parties to the World Health Organization's Framework Convention on Tobacco Control are calling for new heated tobacco products on the market to be regulated in the same way cigarettes and other tobacco products are.

Heated tobacco products (HTPs) are not e-cigarettes. They are products that contain nicotine and other chemicals, which are inhaled by users, through the mouth. The tobacco industry markets these devices as being less harmful than regular cigarettes.

But the head of the convention secretariat, Vera da Costa e Silva, said there was no evidence that HTPs are less harmful than conventional tobacco products. She said they are tobacco products in the same way as cigarettes and should be subject to the same regulations imposed on standard tobacco products under the treaty.

"Governments should implement ... a ban on advertisement, promotion and sponsorship" of heated tobacco products, da Costa said. "Parties to the treaty are legally bound to the provisions of the treaty and they should regulate heated tobacco accordingly."