Whether you are a blogger or marketing manager of an active business on the internet, you will probably meet several times a week on your Google Analytic to measure your progress and adjust your digital marketing strategy. Yet among all the indicators proposed by the platform, there is one that holds the attention more than the others: the evolution of incoming traffic on your website. Let's face it: we always want more visitors to our website. This is normal, and it is also the basis of the methodology clean funnel to inbound marketing: More visitors = more leads = more customers.
Discover 6 Technical inbound marketing to optimize your purchase tunnel.
In Marketing, we regularly offer our customers various strategies to optimize traffic to a website, and it is one that often leaves them perplexed when we present them the strategy of the long tail or long tail strategy .
The choice of keywords, the heart of the SEO strategy
The long tail is an optimization concept known keywords SEO professionals. It is to position itself on a very specific query and consisting of 3 words or more. What is his interest, you say?
You certainly know, the keywords are essential in a digital strategy as they represent genuine gateways to your website. In fact, when someone searches on Google information, it will query consists of specific keywords, which will match many thousands (or even millions) of results in order of relevance. With this in mind, your marketing objective could not be simpler: be placed at the forefront in the page of query results for your business.
The problem is that some keywords are more popular than others (how many results you get for queries like "insurance", "vacation" or "lawyer"?). This is where the long tail strategy will be very interesting: rather than targeting one or two very competitive keywords, you may want to try to touch your potential customers via keywords and topics more devices accurate.
An example: the wine sector
Imagine that you own a domain in Bordeaux (yes, digital marketing is a new reality, even for professional wine) and you want to build or redesign a website around specific keywords, which terms associated with your products and services would you choose?
"Bordeaux wine"? 28,400,000 results! Request too competitive that require a lot of effort, time and maybe even money to hopefully put you in the top positions:
"Bordeaux wine grand cru"? 1,500,000 results. It's better, the word "organic" adds weaker competition that can facilitate your SEO strategy
"Bordeaux Wine largest organic raw"? Less than 26,100,000 results, Google! You now have found a more specific query that is sure to be far less competitive:
Now that you found on how long train to work, try to decline it up with several variants:
Buy Bordeaux wine grand cru biological
Bordeaux wine grand cru organic merlot
Bordeaux wine grand cru biological field
...
The more your keywords are specific, unless you have competition
By opting for a listing on low competitive keywords, you will ensure the number of total visits statistically superior to research on competitive words. The chart below is a perfect illustration. 70% of Internet users use the requests made for specific keywords when searching on the internet.
In addition, visitors who land on your website will de facto much more qualified since they will have introduced a very specific query to find you. You will then be easier to turn those visitors into leads, and possibly customers!
Some tips for setting up a long tail strategy for your website
Use an online tool to measure the volume of research and the competitiveness of keywords. To plan your long tail strategy. The most useful was the Google Keyword Tool, which has recently been replaced by the "Keyword planning tool" available now only to holders of Adwords account.
Try to establish a list of at least 3 or 4 keywords. To do this, feel free to use the AutoComplete feature of Google or generator of keywords as Übersuggest.
Then structure your content around keywords and determined taking care to respect the rules of optimization for search engines (which see this excellent article "perfect SEO of a web page" that will tell you what to be continued)
Now, think "SEO long tail"
The strategy of the long tail is a very effective technique not only for you to increase traffic to their website but also to get more qualified leads and ultimately more customers. It is beneficial at all levels, whatever your marketing goal, and fairly easy to implement.
And you, have you ever thought about using the long tail strategy to boost your results in terms of SEO? If you want to implement this technique for your business site, please use our SEO agency and SEO!
Topic: Long Tail Keyword Successful SEO Strategy (Read 14205 times)
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August 20, 2015, 03:17:01 PM