Apple Reportedly Cuts iPhone 8 Orders by 50% Ahead of iPhone X Launch

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It’s not really a secret that iPhone 8 sales have so far been well below expectations, with even the iPhone 7 selling better than the new model, but it looks like the company is now trying to scale down orders in anticipation of the iPhone X.

A report from Reuters and citing sources close to suppliers indicates that Apple has cut orders for the iPhone 8 and iPhone 8 Plus by as much as 50 percent, though no other specifics were provided. The same report, however, indicates that Apple’s shares fell 1.5 percent in premarket trading, citing “muted demand” for the new models as the main reason.

And while the slow sales of the iPhone 8 might have contributed to Apple’s decision to cut orders for the new model, it’s not the main factor that determined the company to do it.